Home Instead — Madison, WI

The world's largest non-medical home care franchise. Helps older adults live well at home with companion care, personal care, and dementia care.

Home Instead was founded in 1994. Today the brand has 594+ offices across 51 states.

Each Home Instead office is locally owned. That means caregivers, prices, and hours can be different from one office to another. This office hires and trains its own caregivers.

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Most families pay out of pocket. In the Madison metro avg area, home care usually runs $34–$46 an hour.

Other ways to pay:

• •Long-term care insurance: if your loved one bought a policy, it may cover home care. Call the insurance company to check.
• •VA benefits: veterans and surviving spouses may qualify for help through Aid & Attendance.