Our Blog
Data, guides, and analysis for families finding care, owners running agencies, and founders starting one.
The State of Pennsylvania Home Care: What the Numbers Reveal About Running an Agency in the Keystone State
Pennsylvania has 78% of agencies turning down cases, 104% caregiver turnover, and the leanest operating cost structure in the country. The full picture for PA home care operators — built on Activated Insights, BLS, and PA DHS data.
Independent vs. Franchise Home Care: The 5-Year Profit Math
Match 90% of franchise revenue as an independent and you come out ahead. Below 90%, franchise wins. Step-by-step math using real FDD data — for owners deciding between independent and franchise home care.
Apr 30, 2026
Read →The 7 Numbers That Tell You Whether Your Home Care Agency Is Healthy
Customer Acquisition Cost under $500. Gross Margin 70%+. LTV:CAC over 3:1. The seven home care agency benchmarks that separate growth from a slow grind.
Apr 30, 2026
Read →Home Care Agencies Spend 1.1% of Revenue on Marketing. That's the Opportunity.
The home care industry spends about 1.1% of revenue on marketing — well below the SBA's 5–10% small-business benchmark. That gap is your competitive opening.
Apr 30, 2026
Read →Franchise vs. Independent Home Care: The Year-One Growth Gap, in Numbers
Same $10K/month marketing budget. Franchise adds ~7 new long-term clients/month. Independent adds ~4. A 70% growth-rate gap driven entirely by Google Ads lead cost.
Apr 30, 2026
Read →Brand Matters Less Than Tenure: A 5-Year Comfort Keepers Beats a 2-Year Senior Helpers
A mature franchisee in a "weak" home care brand earns more than a new franchisee in a "strong" brand. FDD Item 19 data shows tenure beats brand at every level.
Apr 30, 2026
Read →The 3-Year Inflection Nobody Warns You About in Home Care
FDD Item 19 data shows home care franchises don't pay until Year 3–5. The Year 2→Year 3 jump is real — and most owners aren't ready for the cash gap before it.
Apr 30, 2026
Read →Year 1–3 Home Care Franchise Revenue: Half-Speed at Best
Even the best Year 2 home care franchise cohort earns only ~46% of its mature revenue. Real medians by brand from FDD Item 19 across Senior Helpers, Right at Home, FirstLight, Comfort Keepers, and more.
Apr 30, 2026
Read →Top 10 States to Start a Home Care Agency (2026)
Data-driven ranking of the best states to start a home care agency in 2026, ranked by Market Score. We analyzed seniors per agency, gross margins, and hourly rates across all 50 states.
Mar 28, 2026
Read →Google Business Profile: The Free Tool That Gets You Found
Learn how to set up and optimize your Google Business Profile to get your home care agency found by families searching online. Free, step-by-step guide.
Mar 24, 2026
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